{"id":5339,"date":"2026-10-19T15:54:23","date_gmt":"2026-10-19T15:54:23","guid":{"rendered":"https:\/\/westafrica.wetlands.org\/en\/?post_type=wl_publication&#038;p=5339"},"modified":"2026-10-19T15:54:23","modified_gmt":"2026-10-19T15:54:23","slug":"local-produce-from-the-saloum-delta-the-geccom-co-operative-is-receiving-training-in-marketing-to-boost-sales","status":"publish","type":"wl_publication","link":"https:\/\/westafrica.wetlands.org\/en\/publication\/local-produce-from-the-saloum-delta-the-geccom-co-operative-is-receiving-training-in-marketing-to-boost-sales\/","title":{"rendered":"Local produce from the Saloum Delta: the GECCOM co-operative is receiving training in marketing to boost sales"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Mangrove honey, agricultural and processed products\u2026 There is no shortage of attractions when it comes to local produce from the Saloum Delta. However, it is still important to know how to present them, sell them and raise awareness of them. On 26 and 27 September 2026, at the Toubacouta Interpretation Centre, members of the management committee of the GECCOM Cooperative Society\u2019s flagship shop attended a marketing training course as part of the ARC project.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/westafrica.wetlands.org\/en\/wp-content\/uploads\/sites\/8\/2026\/10\/8G3A3024-copie-1024x683.jpg\" alt=\"\" class=\"wp-image-5340\" srcset=\"https:\/\/westafrica.wetlands.org\/en\/wp-content\/uploads\/sites\/8\/2026\/10\/8G3A3024-copie-1024x683.jpg 1024w, https:\/\/westafrica.wetlands.org\/en\/wp-content\/uploads\/sites\/8\/2026\/10\/8G3A3024-copie-300x200.jpg 300w, https:\/\/westafrica.wetlands.org\/en\/wp-content\/uploads\/sites\/8\/2026\/10\/8G3A3024-copie-768x512.jpg 768w, https:\/\/westafrica.wetlands.org\/en\/wp-content\/uploads\/sites\/8\/2026\/10\/8G3A3024-copie-1536x1024.jpg 1536w, https:\/\/westafrica.wetlands.org\/en\/wp-content\/uploads\/sites\/8\/2026\/10\/8G3A3024-copie-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The GECCOM Co-operative Society brings together groups of producers and processors from the Saloum Delta. Its flagship shop in Toubacouta serves as a showcase for their products.<\/p>\n\n\n\n<p>To boost sales, 14 members of the shop\u2019s management committee attended a two-day training course led by trainer Niokhossa Coulibaly. The aim was to strengthen their skills in six areas: market knowledge, sales, pricing, communication, product promotion and customer loyalty.<\/p>\n\n\n\n<p>Mangrove honey served as a practical example throughout the two days. Sourced from the mangroves of the Saloum Delta, it is a good illustration of the potential of the cooperative\u2019s local products.<\/p>\n\n\n\n<p>The participants examined:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>its origin and qualities;<\/li>\n\n\n\n<li>its uses and benefits for the consumer;<\/li>\n\n\n\n<li>its packaging and price;<\/li>\n\n\n\n<li>its selling points and in-shop presentation.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/westafrica.wetlands.org\/en\/wp-content\/uploads\/sites\/8\/2026\/10\/8G3A3056-copie-1024x683.jpg\" alt=\"\" class=\"wp-image-5341\" srcset=\"https:\/\/westafrica.wetlands.org\/en\/wp-content\/uploads\/sites\/8\/2026\/10\/8G3A3056-copie-1024x683.jpg 1024w, https:\/\/westafrica.wetlands.org\/en\/wp-content\/uploads\/sites\/8\/2026\/10\/8G3A3056-copie-300x200.jpg 300w, https:\/\/westafrica.wetlands.org\/en\/wp-content\/uploads\/sites\/8\/2026\/10\/8G3A3056-copie-768x512.jpg 768w, https:\/\/westafrica.wetlands.org\/en\/wp-content\/uploads\/sites\/8\/2026\/10\/8G3A3056-copie-1536x1024.jpg 1536w, https:\/\/westafrica.wetlands.org\/en\/wp-content\/uploads\/sites\/8\/2026\/10\/8G3A3056-copie-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The exercise taught them how to turn a product\u2019s features into selling points that meet customers\u2019 expectations.<\/p>\n\n\n\n<p>The training adopted a participatory approach. Interactive presentations were interspersed with case studies on local products, group work, role-plays and sales and negotiation simulations. This enabled participants to relate each concept to their day-to-day work.<\/p>\n\n\n\n<p>Participants identified the shop\u2019s different customers and considered each one\u2019s needs and purchasing habits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>local households and consumers;<\/li>\n\n\n\n<li>hotels and restaurants in the tourist area;<\/li>\n\n\n\n<li>shops and supermarkets;<\/li>\n\n\n\n<li>tourists visiting Toubacouta;<\/li>\n\n\n\n<li>wholesalers and businesses;<\/li>\n\n\n\n<li>customers who order online.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/westafrica.wetlands.org\/en\/wp-content\/uploads\/sites\/8\/2026\/10\/8G3A3005-copie-1024x683.jpg\" alt=\"\" class=\"wp-image-5342\" srcset=\"https:\/\/westafrica.wetlands.org\/en\/wp-content\/uploads\/sites\/8\/2026\/10\/8G3A3005-copie-1024x683.jpg 1024w, https:\/\/westafrica.wetlands.org\/en\/wp-content\/uploads\/sites\/8\/2026\/10\/8G3A3005-copie-300x200.jpg 300w, https:\/\/westafrica.wetlands.org\/en\/wp-content\/uploads\/sites\/8\/2026\/10\/8G3A3005-copie-768x512.jpg 768w, https:\/\/westafrica.wetlands.org\/en\/wp-content\/uploads\/sites\/8\/2026\/10\/8G3A3005-copie-1536x1024.jpg 1536w, https:\/\/westafrica.wetlands.org\/en\/wp-content\/uploads\/sites\/8\/2026\/10\/8G3A3005-copie-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Several simulations focused on customer relations: welcoming customers, active listening, identifying needs, addressing objections and closing the sale. Participants also learnt how to calculate a selling price based on the cost price and the margin. They practised negotiating a discount or a bulk purchase.<\/p>\n\n\n\n<p>The principles of merchandising were covered in a practical way:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>grouping products by category;<\/li>\n\n\n\n<li>displaying prices clearly;<\/li>\n\n\n\n<li>placing flagship products in prominent positions;<\/li>\n\n\n\n<li>ensuring the area is kept clean;<\/li>\n\n\n\n<li>creating a promotional area, or even a tasting area.<\/li>\n<\/ul>\n\n\n\n<p>Participants learnt how to use WhatsApp Business, Facebook and TikTok to showcase products and take orders. The best practices covered included: taking attractive photos, displaying the price and benefits of each product, posting regularly and responding promptly to customers. A practical exercise on creating a Facebook page rounded off this module.<\/p>\n\n\n\n<p>The training concluded with the collaborative development of a simplified marketing plan for the flagship shop. Each participant completed a marketing canvas. The contributions were then consolidated into a joint action plan.<\/p>\n\n\n\n<p>The shop will now put these lessons into practice. Planned actions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Updating product packaging and labels.<\/li>\n\n\n\n<li>Organise tastings and promotional activities.<\/li>\n\n\n\n<li>Launch a catalogue on WhatsApp Business and post regularly on social media.<\/li>\n\n\n\n<li>Forge partnerships with hotels, restaurants, supermarkets and shops in the area.<\/li>\n\n\n\n<li>Maintain a customer database and monitor sales trends.<\/li>\n\n\n\n<li>Organise refresher sessions on sales techniques.<\/li>\n\n\n\n<li>Conduct an initial review of marketing activities in three months\u2019 time.<\/li>\n<\/ul>\n\n\n\n<p>By focusing on the cooperative\u2019s products, and in particular mangrove honey, this training course has provided the management committee with practical tools to boost sales. Gaining a better understanding of the market, presenting products more effectively, serving customers better and communicating more effectively: this is the roadmap for the GECCOM shop.<\/p>\n\n\n\n<p>This capacity-building initiative forms part of the ARC project. The project supports communities in the Saloum Delta in making the most of their natural resources, for the benefit of producers and mangrove ecosystems.<\/p>\n\n\n\n\t<div class=\"alignwide\" data-name=\"acf\/block-case-studies\">\n\t\t\t\t\t<h2 class=\"screen-reader-text\">A list of case studies<\/h2>\n\t\t\n\t\t<div class=\"flex flex-col gap-4\">\n\n\t\t\t\n\t\t\t<ul class=\"grid-narrow gap-y-4 sm:gap-y-8\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<li class=\"col-span-full lg:mb-16\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"teaser-case-study teaser-case-study--inline\">\n\t<div class=\"flex flex-col md:grid md:grid-cols-12 md:items-center\">\n\t\t\t<div class=\"md:col-span-12 md:col-start-1 md:row-span-full lg:col-span-9 lg:col-start-1\">\n\t\t\t\t<div class=\"teaser-case-study__image-thumbnail\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"634\" src=\"https:\/\/westafrica.wetlands.org\/en\/wp-content\/uploads\/sites\/8\/2025\/05\/image-45-958x634.png\" class=\"attachment-case_study_inline size-case_study_inline\" alt=\"\" srcset=\"https:\/\/westafrica.wetlands.org\/en\/wp-content\/uploads\/sites\/8\/2025\/05\/image-45-958x634.png 958w, https:\/\/westafrica.wetlands.org\/en\/wp-content\/uploads\/sites\/8\/2025\/05\/image-45-300x200.png 300w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<div class=\"md:col-span-8 lg:col-span-7 md:col-start-3 lg:col-start-6 md:row-span-full\">\n\t\t\t<div class=\"teaser-case-study__inner\">\n\t\t\t\t<div class=\"flex flex-col gap-4 lg:gap-6\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"teaser-case-study__title\">Support for Community Resilience in the Saloum Delta (ARC-DS)<\/h3>\n\n\t\t\t\t\t<p>Wetlands International Africa has been working in Senegal in the conservation and restoration of mangroves and related ecosystems in the Saloum Delta for more than fifteen years, combining mangrove restoration and conservation with the promotion of livelihoods through income-generating activities (IGAs) and savings and credit groups for mangrove conservation (GECCOMs) as well as environmental education [&hellip;]<\/p>\n\n\n\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\n\t<a\n\t\thref=\"https&#x3A;&#x2F;&#x2F;westafrica.wetlands.org&#x2F;en&#x2F;case-study&#x2F;support-for-community-resilience-in-the-saloum-delta-arc-ds&#x2F;\"\n\t\tclass=\"btn btn--secondary\"\n\t\t\t\t\taria-label=\"Read&#x20;case&#x20;study&#x3A;&#x20;Support&#x20;for&#x20;Community&#x20;Resilience&#x20;in&#x20;the&#x20;Saloum&#x20;Delta&#x20;&#x28;ARC-DS&#x29;\"\n\t\t\t\t\t\t\t>\n\t\t\n\t\t\t\t\t<span class=\"btn__text\">\n\t\t\t\tRead case study\n\n\t\t\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t<span class=\"btn__icon\">\n\t\t<span class=\"icon-inline icon-arrow-right\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M20.03 7.72a.75.75 0 1 0-1.06 1.06l2.47 2.47H.75a.75.75 0 0 0 0 1.5h20.69l-2.47 2.47a.75.75 0 1 0 1.06 1.06l3.75-3.75a.747.747 0 0 0 0-1.06l-3.75-3.75Z\" fill=\"#1A1A1A\"\/><\/svg>\n<\/span>\n\t<\/span>\n\t\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\n\t\t\t\t\t\t\t<div class=\"md:flex md:justify-end\">\n\t\t\t\t\t\n\n\t<a\n\t\thref=\"https&#x3A;&#x2F;&#x2F;westafrica.wetlands.org&#x2F;en&#x2F;case-study&#x2F;\"\n\t\tclass=\"btn btn--link\"\n\t\t\t\t\t\t\t>\n\t\t\n\t\t\t\t\t<span class=\"btn__text\">\n\t\t\t\tMore case studies\n\n\t\t\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t<span class=\"btn__icon\">\n\t\t<span class=\"icon-inline icon-arrow-right\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M20.03 7.72a.75.75 0 1 0-1.06 1.06l2.47 2.47H.75a.75.75 0 0 0 0 1.5h20.69l-2.47 2.47a.75.75 0 1 0 1.06 1.06l3.75-3.75a.747.747 0 0 0 0-1.06l-3.75-3.75Z\" fill=\"#1A1A1A\"\/><\/svg>\n<\/span>\n\t<\/span>\n\t\n\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mangrove honey, agricultural and processed products\u2026 There is no shortage of attractions when it comes to local produce from the Saloum Delta. However, it is still important to know how to present them, sell them and raise awareness of them. On 26 and 27 September 2026, at the Toubacouta Interpretation Centre, members of the management [&hellip;]<\/p>\n","protected":false},"featured_media":5343,"template":"","meta":{"_acf_changed":true,"_monsterinsights_skip_tracking":false,"ep_exclude_from_search":false,"editor_notices":[]},"wl_issue":[],"wl_topic":[],"wl_type":[],"class_list":["post-5339","wl_publication","type-wl_publication","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Local produce from the Saloum Delta: the GECCOM co-operative is receiving training in marketing to boost sales - Wetlands Africa EN<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local produce from the Saloum Delta: the GECCOM co-operative is receiving training in marketing to boost sales - Wetlands Africa EN\" \/>\n<meta property=\"og:description\" content=\"Mangrove honey, agricultural and processed products\u2026 There is no shortage of attractions when it comes to local produce from the Saloum Delta. However, it is still important to know how to present them, sell them and raise awareness of them. On 26 and 27 September 2026, at the Toubacouta Interpretation Centre, members of the management [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/westafrica.wetlands.org\/en\/publication\/local-produce-from-the-saloum-delta-the-geccom-co-operative-is-receiving-training-in-marketing-to-boost-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Wetlands Africa EN\" \/>\n<meta property=\"og:image\" content=\"https:\/\/westafrica.wetlands.org\/en\/wp-content\/uploads\/sites\/8\/2026\/10\/8G3A3063-copie-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/westafrica.wetlands.org\\\/en\\\/publication\\\/local-produce-from-the-saloum-delta-the-geccom-co-operative-is-receiving-training-in-marketing-to-boost-sales\\\/\",\"url\":\"https:\\\/\\\/westafrica.wetlands.org\\\/en\\\/publication\\\/local-produce-from-the-saloum-delta-the-geccom-co-operative-is-receiving-training-in-marketing-to-boost-sales\\\/\",\"name\":\"Local produce from the Saloum Delta: the GECCOM co-operative is receiving training in marketing to boost sales - 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However, it is still important to know how to present them, sell them and raise awareness of them. 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